Rice Protein + Algae
Rich Rice Water Shampoo Concentrate with Key
A concentrated water-activated treatment shampoo that gently cleanses severely damaged hair while replenishing it with vital nutrients.
All The Details
key benefits
Rich Rice Shampoo Concentrate is a water-activated treatment shampoo infused with the optimal balance of rice protein + moisture for severely dry, damaged hair. Our unique formula is 3x more concentrated than traditional shampoos and is sustainably packaged in a fully recyclable aluminum tube. 92% naturally-derived, vegan + Leaping Bunny certified cruelty-free.
who it's good for
Severely damaged hair of all types and textures
clinical claims
Up to 7X less breakage after one use*
*When paired with Don’t Despair, Repair!™ MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment
how to use
Apply a small amount* of concentrate to hands. Add water and mix in hands to build lather. Apply directly to wet hair and massage in from root to tip, adding more water if needed.
Rinse out and follow with Rice Water Protein + Moisture Strengthening Treatment. For best results, use once per week.
*Usage amount will vary based on hair thickness, length, and texture: short - 1 pea size, med - 2 pea sizes, long - 3 pea sizes – packaging has dosage indicator on the tube.
Tip: Squeeze out every last drop of Rich Rice Concentrate! Once the tube is almost empty, slide the aluminum tube key over the top of the tube and gently turn to dispense more shampoo.
Natural, powerful results
Key Ingredients

rice protein complex
Protects hair against future damage by strengthening the cuticle with vital protein.

B vitamins
Strengthen and nourish hair for increased elasticity and moisture

algae extract
Provides powerful antioxidant benefits that nourish and protect hair

rosehip oil
Provides essential fatty acids that balance hair hydration and control frizz.
“If you’re experiencing breakage, damaged, dry hair this will be your new life savior!”
Fatima Almosawi, @fatimaglows
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